Jim Gross
Now that you have made the decision to get on board with some of the more commonly used on-line marketing tools you need to develop a consistent online marketing real estate system to use for each of your listings. The biggest mistake we see is agents that decide to use a photographer and virtual tour for some properties while taking their own photos for lower priced listings. You are looking to establish a marketing level of consistency that you can use in your listing presentations to prospective new sellers.
I once read an article that listed five core principles for starting a new business; they are:
1. Solve A Problem
2. Nitch Market
3. Growing Industry
4. Become Go To Expert
5. Get Other People To Promote
I have lived by these core principles in running businesses. Solving a problem in real estate is easy, if you need to move… you need a place to live. By nature realtors are always keen problem solvers at the most basic level. Nitch marketing is a core principle of selling. Many if not most agents these days are trying to specialize in an area or type of sale that they can develop an expertise about. The real estate industry will continue to grow as the recession comes to an end. There are less agents today as a result of less demand for new homes. This is the best time to establish a nitch and expertise that the community will come to learn and respect about you. Getting other people to promote your property is a function of duplication. This is easy to achieve through the MLS, social marketing tools such as Facebook and Twitter, blogging and other on-line functions that should become a part of your daily practice. Most agents are still not using the basics of blogging, daily real estate tweets or tools such as the virtual tour MLS features.
Making a home look great through staging and set-up is important, however duplicating the effort is where a good photographer and virtual tour come into action. Most agents have n
o idea that in many markets they can get a professional real estate photographer that knows how to deal with glare, shadows and even minimal staging for under $100. Many of these pros can also create and host a virtual tour, usually within a day or two. Even better, they can consult with you on placing your tour on key sites like Realtor.com. Trulia, Zillow, Google, Youtube, Yahoo and scores of others. Some automatically syndicate your real estate shows to many sites with a push of a button. With 85% of home searches starting on-line this provides an amazing value to your home seller and gives you the perfect on-line marketing exposure that you need to win great listings over and over.
In closing, if you can develop a plan to tackle all five of these core principle within your real estate business you will most likely achieve success regardless of where the economy is heading. Happy Home Selling!!
 SEARCH FOR ALBUQUERQUE REAL ESTATE WITH THIS MARKET INSIDER LINK. Jim Gross, Associate Broker with Keller Williams is a leading expert in real estate photography and virtual tours within Albuquerque, NM. Jim leverages the power of the internet to sell Albuquerque homes. Use the links below to contact Jim, visit his real estate sites, subscribe to this blog (link above), and follow Jim at any of the social media links below. Websites: Marketing Homes Online Search Albuquerque Homes Email Contact: 505-980-7788 or at Keller Williams 505-271-8200 9201 Montgomery NE, Ste 100, Albuquerque, NM 87111  |
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Incorporating PR techniques along with the standard template website can set the progressive realtor apart from the rest in the eyes of the prospect.
3 Things that a PR campaign should have:
1. Satisfied customer testimonials – As clients close on their homes, the agent should ask for a small sentence or two outlining their experience and satisfaction with the agent. Placing these testimonials on their website can provide some instant credibility to the agent and their ability to service the customer.
2. Promotional video – A small 60 second video can be created in a professional studio for less than the cost of one direct mail campaign. Using an unbiased spokesman touting the agent’s strengths and experience can go a long way toward building an impression that can stay with the prospect for weeks or longer.
3. Real Estate Newsletter – Creating an e-mail subscription campaign to distribute information about the real estate market will continue keeping the agent in front of potential buyers and sellers over time. The agent is more likely to be contacted when the time is right as they have built a rapport over time.
Realtors need to do more than the traditional business card at the grocery store bulletin board to get new clients. Creating a PR campaign that creates a web funnel of prospects to your door is not as hard as it sounds and can cost a great deal less than the traditional marketing most agents are following.
Gravity Gardener
http://myprvideo.com/realtor-video.html