Bundled Real Estate Marketing Services – How They Work Together

December 11, 2010

  Jim Gross Marketing homes online, MLS picture repair, virtual tours, agent workshops and real estate broadcasting. They sound worlds apart, but actually are all dependent on each other to work.  Great source material in leads to a powerful message out. In the music industry we often say that when recording it’s hard to mess [...]

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Top Real Estate And Social Sites

December 8, 2010

  When it comes to making the best decision where to spend your time online, information is key. We wanted to create a blog where we just list resources current as of this date. We are listing top real estate sites and top 10 social sites. Many of the social site specialize in real estate. Make [...]

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How Are You Marketing Your Open Houses?

December 3, 2010

If you are plugged in with social networks and blogs, then no doubt you are uploading listing pictures and maybe even a virtual tour link down your wall for everyone to see. But it doesn’t have to stop there.  There are some things you can do to really let people know about your open houses. [...]

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Real Estate Open House Broadcasts

December 1, 2010

So what can possibly be more techy than sending pictures of your awesome new listing down your Facebook wall to hundreds of your friends? How about a live video broadcast from your open house showing your friends what an awesome property it is while inviting them to come on over. While you are telling your [...]

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Real Estate Photo Repair 101

November 29, 2010

A picture is worth a thousand words… but real estate studies have proven that great photos can bring offers up to 20% higher! In a market where bids start coming in well below the appraised price of a home, it’s comforting to know that there are ways to bump up that offer. Like the guy [...]

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Broadcasting Virtual Tour Workshops 101

November 26, 2010

Moving forward to a new year brings great new advances for real estate agents. One thing that will be a sure bet is that online marketing technology is king. Real estate agents will benefit greatly from combining all the online marketing strategies such as blogging, utilizing social marketing such as Facebook and Twitter, and making [...]

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Real Estate Virtual Tour Questions

November 22, 2010

Some months back I posted a blog about questions to ask your virtual tour provider. We only had room for 10 or so, but there are so many good questions that will direct you to the right provider. We have a lot of people that call us just looking for 360 degree property tours. Sometimes [...]

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Using Internet Broadcasting For Real Estate Marketing

November 21, 2010

So as if blogging, Facebook and Twitter weren’t intensive enough, here is yet another way to reach out to potential buyers and sellers. Internet broadcasting also known as WEBCASTING takes full advantage of the “now” generation. Imagine a realtor at an open house sending a live streaming video webcast to all his/her Facebook friends announcing [...]

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How well does your listing system work online?

November 17, 2010

During the listing process agents may often need assistance from photographers, staging professionals, virtual tour companies and even social media experts. Once implemented into the listing process, these should happen as consistently as the other aspects of the process. Making each aspect a part of the team effort will make things go well automatically. One [...]

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Does That Little MLS Thumbnail Really Matter Much?

November 10, 2010

If a realtor learns only one important fact about pictures and the MLS, it is that the first MLS thumbnail needs to knock out the competition. Keep in mind that same thumbnail photo will populate on Realtor.com, Trulia, Zillow, Homes.com, Homes and land, NAR sponsored MLS sites, Google, Yahoo and MSN real estate sites. I [...]

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Taking Better Real Estate Pictures “Top 10 Principles”

November 8, 2010

In today’s market where 87% or more home buyers start their home search online, a little thumbnail of the front of the property becomes the first reason buyers choose to look at more photos of your listing over the 20 other properties at the same price in the same area. Great interior photos in turn [...]

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Real Estate Photography Series – Taking Better MLS Pictures For Realtors

November 1, 2010

It is important to allow ourselves to grow professionally in many facets of our real estate profession. We often can learn tips and get advice by working with professionals on staging, photography, virtual tours and social marketing. Depending on the job however, a realtor may not bring in the entire team for every new listing. In fact, [...]

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A Better Way To Submit Your MLS Pictures

October 26, 2010

Most pictures taken by agents can be cleaned up in special software designed to brighten, crop, color balance and straighten the photo making a non-professional photo taken by a realtor look really great. While hiring a professional real estate photographer will always give the best results, many agents are still taking their own MLS photos. Some [...]

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High Definition Real Estate Photography

August 26, 2010

Until very recently the option to getting great looking pictures involved a labor intensive process. The solution for a realtor or home owner that wanted pictures showing views through the windows was to schedule a sunset shoot with a photographer who would show up at sunset and wait for that 20 minute block where the outside lighting [...]

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